in Iron Monkey Apothecary

Nootropics (a broad class of compounds that supp ort brain health and function) have major cross-demographic appeal. Baby Boomers are focused on preventing cognitive decline and maintaining maximum brain health as they age. Antioxidant and anti-inflammatory ingredients like Omega-3 acids, as well as vitamins C, D and B12, can offer neuroprotective support, and even improve cognitive performance. At the same time, stressed-out Generation Xers and millennials trying to keep up with the hyper-demanding modern workplace want help with concentration and mental stamina. Mushrooms, terpenes and vitamins that support better brain function are in high demand. Ingredients like l-theanine, beta-pinene, or ginseng, which can increase mental clarity, productivity, and focus, also address this need. 

The takeaway: Nootropics are hot and just getting hotter. Neuroprotective and neuro-enhancing supplement ingredients appeal to everyone—who doesn’t want a healthier, better-functioning brain?


Fungi are more than delicious pizza toppings or burger substitutes—they’ve played an essential role in traditional Chinese medicine for millennia, and now science has affirmed their medicinal properties. Certain mushrooms have been shown to boost energy, as well as support immune function and cognitive function. Other mushrooms are anti-inflammatory, and many are packed with antioxidants that fight aging. Consumers of all ages are excited about powders and extracts derived from lion’s mane, cordyceps, reishi and chaga. Formulations that include mushrooms appeal to the public’s growing desire for natural, botanically based products. 

According to studies, supplementing with 5-HTP can support multiple unique health benefits, particularly for your brain and mental well-being. This is because of 5-HTP’s role in your body’s natural production of serotonin, the precursor to the sleep hormone, melatonin.

  • Supports sensible weight management plans 
  • Supports Healthy Brain Function
  • Supports healthy digestive function
  • Naturally uplifts your mood 
  • Supports Healthy Sleep Patterns